Rihanna named new face of MAC Viva Glam

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Rihanna may already have one of the fastest selling MAC celebrity collections ever, but she wanted just a little bit more. And MAC was certainly willing to accommodate.

Ri-Ri has been named the new face of MAC’s 2014 Viva Glam campaign which donates 100% of profits to help women, men and children living with and affected by HIV and AIDS.

In an interview with Women’s Wear Daily, Rihanna said: “When you think of make up, the brand that pops into your mind – for something legit – is MAC.

“Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

The new collection is set to hit beauty counters this coming January.


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